Nowadays, the majority of people and enterprises are online. If you want your brand to grow, you need to be where your customers are: the internet. That’s where digital marketing comes in. At DesDigi Marketing, we help businesses connect with their audience through powerful digital marketing strategies that drive real results.
However, what are the many forms of digital marketing and what is it exactly?
Let’s take a look at the 7 key types of digital marketing every business should know.
SEO, or Search Engine Optimization, is all about making your website rank higher in search engines like Google. The idea is to attract more organic (unpaid) traffic.
There are two main parts to SEO:
At DesDigi Marketing, we create custom SEO strategies that help our clients get noticed online and increase website traffic over time.
PPC, or Pay-Per-Click, is a type of sponsored advertisement. You create advertisements and only pay when people click on them. Platforms like Google Ads, Facebook Ads, and Instagram Ads are popular for PPC campaigns.
It’s an excellent method for achieving quick results, driving targeted traffic, and generating leads. While SEO takes time, PPC provides quick visibility.
We manage PPC ads that are performance-driven and focus on conversions rather than clicks.
Social media marketing entails leveraging networks such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to promote your business and engage with your target audience.
You can distribute material, run advertisements, and create a community around your business. It’s ideal for raising brand awareness and developing loyal customers.
At DesDigi Marketing, we design custom social media strategies that align with your brand voice and goals.
The goal of content marketing is to attract and engage your target audience by developing and sharing useful information. This can include:
1. Blog posts
2. Videos
3. Infographics
4. E-books
5. Case studies
The key is to provide helpful, relevant information that solves a problem or answers a question. Content marketing complements SEO and helps develop trust with your target audience.
We help you create high-quality content that ranks, informs, and converts.
Email marketing is one of the oldest and most efficient kinds of digital marketing. It’s a direct way to stay in touch with your audience, share updates, promote offers, and build relationships.
You can send newsletters, promotional emails, and automated campaigns based on user actions.
With our smart email marketing strategies, DesDigi Marketing helps you reach the right people at the right time, with the right message.
Affiliate marketing is a type of partnership where other people (affiliates) promote your product or service and earn a commission for every sale or lead they generate.
It’s a win-win: you get more sales without doing all the marketing yourself, and the affiliate earns a reward.
We guide our clients in setting up and managing successful affiliate marketing programs.
Influencer marketing involves working with people who have a large online following. These influencers promote your company to their audience, which helps you create trust and find new customers.
It works especially well on platforms like as Instagram, YouTube, and TikTok. The trick is to locate influencers who share your brand’s beliefs.
At DesDigi Marketing, we connect brands with the right influencers to run powerful, results-driven campaigns.
Understanding the 7 types of digital marketing is the first step toward building a strong online presence. Each type has its own role, and when used together, they create a complete digital marketing strategy.
At DesDigi Marketing, we don’t believe in one-size-fits-all solutions. We help businesses like yours choose the right mix of services—from SEO to social media to PPC—to meet your unique goals and budget.
We’re here to help you increase traffic, generate leads, and expand your brand.
It depends on your objectives and target audience. For quick results, go with PPC. For long-term growth, invest in SEO and content marketing. We can assist you in selecting the appropriate blend.
Both are important. SEO helps you get found on Google, while social media builds brand awareness and engagement. Using both together gives the best results.
Budgets vary based on your goals, industry, and competition. At DesDigi Marketing, we offer flexible plans to suit all business sizes.
Some strategies like PPC show immediate results, while others like SEO take a few months. We build short- and long-term plans to ensure steady growth.
You can learn the basics, but working with experts like DesDigi Marketing ensures you get better results faster, with less trial and error.